Here’s the deal: Amazon uses multi‑layer gating (category, brand, and even ASIN‑level) with a self‑serve ‘Apply to sell’ workflow in Seller Central. Walmart relies on a smaller set of category pre‑approvals plus strict prohibited‑product rules; selling used items generally requires invitation‑only programs (Pre‑Owned/Resold, Restored). Both platforms can change enforcement quickly, so always verify requirements in‑app before you buy inventory.
Amazon
requires approval before you list certain products, brands, categories, or sub‑categories. The approval process may include document requests and performance checks.
Walmart may
require pre‑approval for specific categories and enforces broad prohibited‑product rules. Most used‑condition listings require enrollment in specific programs (Pre‑Owned/Resold, Restored).
For certain products, brands, categories, and sub‑categories, Amazon
requires approval before listing. Multiple overlapping approvals may be needed (e.g., brand + sub‑category).
Workflow: In Seller Central, go to Catalog → Add a Product → search the item → click “Show limitations” → “Apply to sell.”
Documentation: Requirements vary by category/brand and can include invoices and compliance documentation; Amazon may also review account performance/metrics.
Used items: Many categories allow Used if the item meets Amazon’s Condition Guidelines; some categories limit allowable conditions.
Walmart enforces a
Prohibited Products Policy and requires pre‑approval for specific categories (e.g., Fragrance, Luxury brands, Software, Cell phones & accessories, certain seasonal items).
Workflow: To request pre‑approval, open a case via the Help button in Seller Center and identify the brands/items you want to list.
Used/Pre‑owned: Walmart generally does not allow used-condition items in the open marketplace. Selling
pre‑owned or restored items requires enrollment in Walmart programs (Pre‑Owned/Resold or Restored), which are invitation‑only or program‑based and vary by category.
