Why Amazon Sellers Should Join Walmart Marketplace: The Growth Opportunity You Can’t Ignore

Sep 15 / Gurjit Takhar
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Amazon sellers should seriously consider joining Walmart Marketplace because it opens a large, fast-growing sales channel that complements their Amazon business.

As an Amazon seller, you know how powerful ecommerce can be. I bet you also know the challenges with Amazon: fierce competition, fee increases, and the constant need to adapt to platform changes. 

Imagine reaching millions of new customers every month without fighting through the Amazon competition and paying a monthly seller fee. Sounds too good to be true? The answer is expanding to Walmart Marketplace.

Walmart.com gets over 450 million visits each month, and it is the second-largest online retailer in the U.S. by net sales. Fewer sellers means more visibility for your listings, and Walmart’s lower referral fees mean more money in your pocket.

Walmart sellers need to first decide if they want to fulfill their orders by Walmart Fulfillment Services (WFS) or Seller Fulfilled Services (SFS). With Walmart Fulfillment Services, sellers can offer fast 2-day delivery and hassle-free returns just like Amazon FBA while tapping into Walmart’s huge brand trust and loyal shopper base. 

Walmart Marketplace by the Numbers

450+ million monthly visits to Walmart.com.

2nd largest online retailer in the US.

No monthly seller fees, pay only a referral fee when you make a sale.

Fewer sellers on the platform means less competition for the buy box and higher visibility for your products.

Walmart’s Key Advantages for Amazon Sellers

1. A Huge New Audience
Walmart.com attracts shoppers who prefer Walmart over Amazon. By selling there, you tap into a customer base that you might not reach on Amazon.
2. Lower Fees and Higher Margins
Walmart's referral fees are competitive, and with no monthly subscription cost, you keep more of your profits.
3. Walmart Fulfillment Services (WFS)
Similar to Amazon FBA, WFS handles storage, packing, shipping, and customer service, allowing you to offer fast, reliable 2-day delivery and easy returns.
4. Early Mover Advantage
While Amazon has millions of active sellers, Walmart Marketplace is still growing. That means less saturation in many categories and a better shot at ranking your listings quickly. Many popular seller tools that were once exclusive to Amazon are now expanding to Walmart Marketplace. Platforms like Tactical Arbitrage, FeedbackWhiz (Alerts and Profits), and InventoryLab (ScoutX) have rolled out Walmart integrations, giving sellers more flexibility and making it easier than ever to manage both Amazon and Walmart businesses.
5. Brand Trust and Loyalty
Walmart’s name carries weight. Shoppers know and trust it, and being part of Walmart Marketplace gives your products instant credibility.

How Amazon Sellers Can Get Started

1. Apply to Sell – You’ll need to meet Walmart's requirements, including a history of excellent customer service.
2. Integrate Your Listings – Use ExportYourStore to sync listings and inventory from Amazon to Walmart for easier management.
3. Optimize Your Listings – Use Walmart-specific SEO to stand out in search results.
4. Leverage WFS – Offer fast shipping and returns to win more sales.

The Bottom Line

Selling on Amazon is great. But selling on Amazon AND Walmart Marketplace? That’s where real growth happens. You’ll diversify your revenue, reach new customers, and position your business for long-term stability.

The ecommerce landscape is changing quickly. Don't let competitors grab the opportunity before you do.